The eponymous Judith Searles Flowers was established in 2009, when a lifelong passion for flowers was combined with years of experience in event management and sales.
Having spent her early career in hospitality and event management, on the arrival of Judith’s daughter, she wanted a flexible career more easily adaptable to the needs of a growing family. Taking her extensive experience and project management skills, honed over many years in sales and the events industry, she combined this with an intuitive eye for design. Flowers were her chosen medium and, some 20 years on, Judith’s love of all things floral has evolved into a thriving business.
Due to her insistence on quality flowers and exceptional customer service, Judith’s reputation has grown steadily over the years and much of her work is now derived from personal recommendation. At the core of her success is the bespoke care taken with every single customer and commission – from a simple birthday bouquet to a deeply personal funeral tribute to a spectacular wedding with several hundred guests – always mindful that flowers frequently form the centrepiece to the happiest and, occasionally, saddest times of people’s lives.
Because of her success, Judith now leads a small hand-picked team of talented florists – all trained to her own exacting standards – yet still oversees each project herself and still gets her hands dirty – quite literally – on a regular basis!
Judith’s work has appeared in various publications both locally and nationally.